X

Claria releases PersonalWeb beta

Former adware company releases personalized service that delivers frequented links, targeted consumer content.

Candace Lombardi
In a software-driven world, it's easy to forget about the nuts and bolts. Whether it's cars, robots, personal gadgetry or industrial machines, Candace Lombardi examines the moving parts that keep our world rotating. A journalist who divides her time between the United States and the United Kingdom, Lombardi has written about technology for the sites of The New York Times, CNET, USA Today, MSN, ZDNet, Silicon.com, and GameSpot. She is a member of the CNET Blog Network and is not a current employee of CNET.
See full bio
Candace Lombardi

Claria on Monday released the beta version of PersonalWeb, an Internet tracking service that delivers content to subscribers' personalized home pages. Each feed is based on the subscriber's online habits and includes links to frequently used Web-based e-mail, search engines, news sources and Web sites. The subscriber's PersonalWeb home page also includes consumer advertising tailored to that user's online profile.

Claria, formerly known as Gator, claims in a statement that PersonalWeb does not collect and use subscribers' personal information, and that RelevancyRank, its proprietary algorithm software that analyzes consumer behavior, does so anonymously. This follows an earlier announcement from Claria that it would be selling its pop-up-advertising business by the end of the second quarter 2006.

Services and Software Guides

VPN
Cybersecurity
Streaming Services
Web Hosting & Websites
Other Services & Software
Services and Software Coupons