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Claria releases PersonalWeb beta

Former adware company releases personalized service that delivers frequented links, targeted consumer content.

Claria on Monday released the beta version of PersonalWeb, an Internet tracking service that delivers content to subscribers' personalized home pages. Each feed is based on the subscriber's online habits and includes links to frequently used Web-based e-mail, search engines, news sources and Web sites. The subscriber's PersonalWeb home page also includes consumer advertising tailored to that user's online profile.

Claria, formerly known as Gator, claims in a statement that PersonalWeb does not collect and use subscribers' personal information, and that RelevancyRank, its proprietary algorithm software that analyzes consumer behavior, does so anonymously. This follows an earlier announcement from Claria that it would be selling its pop-up-advertising business by the end of the second quarter 2006.