At Web 2.0 Expo, even the wheelchairs are sponsored
What do you do if you break your foot a week before your industry's largest conference?
Rafe Needleman Former Editor at Large
Rafe Needleman reviews mobile apps and products for fun, and picks startups apart when he gets bored. He has evaluated thousands of new companies, most of which have since gone out of business.
Sam Lawrence, the CMO of Jive Software, broke his foot a week ago. He wasn't looking forward to the hassle of wheeling around Web 2.0 Expo in a wheelchair, but found a way to take advantage of the situation: He turned his buggy into a mobile billboard. A metal placard mounted on the backrest advertises his own company, and he also got two other sponsors to pay for placement, offsetting the cost of the hardware.
Now that's a solid Web 2.0 business model.
Services and Software Guides
VPN
Cybersecurity
Streaming Services
Web Hosting & Websites
Other Services & Software
Services and Software Coupons