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Apple said to be in talks to acquire music service Tidal

Apple may be looking to bolster its music offerings with the addition of the Jay Z-owned subscription service, the Wall Street Journal reports.

Kevin Mazur, Getty Images For Roc Nation
Now playing: Watch this: Apple may be pulled in by Tidal as a buyer

Apple may soon be beefing up its music offerings with the addition of Tidal.

The Cupertino, California, tech giant is in talks to acquire the subscription streaming-music service co-owned by Jay Z, Beyonce and Kanye West, according to the Wall Street Journal. Talks are said to be ongoing and may not result in a deal, unidentified sources described as familiar with the negotiations told the WSJ.

Apple declined to comment on the report. Tidal did not immediately respond to a request for comment.

Jay Z purchased the service in 2015 for $56 million from Swedish company Aspiro. But he's struggled to gain traction for the service, which has just 3 million subscribers compared with Spotify's 30 million and Apple's 15 million.

The service has offered fans short-lived exclusives to boost its subscriber rolls, but customers have not been happy with the efforts. In April, a Kanye West fan filed a lawsuit against the singer, claiming West lied when he said his recently released album, "The Life of Pablo," would be available only on Tidal.