The information is made available to advertisers so they can target ads to specific subscribers. Cyber FreeWay describes its business model as a parallel to free television: revenues are derived from advertisers, not customers.
There is one difference however. Rather than advertise to everyone, advertisers can target their ads to the customers who match a desired profile.
Advertisements appear in a secondary one-inch-wide window on the right-hand side of the screen whenever the customer logs on. The ads change once a minute while the subscriber is online.
Customers can click on the ad to be connected with the advertiser's Web site. The ad window will work with both Navigator and Explorer.
A similar system was launched in Japan in June and has 135,000 subscribers and 300 advertisers. Cyber FreeWay did not say whether it has plans to expand nationally.
Cyber FreeWay charges a sign-up fee of $29.95. Its software runs on Windows-based computers; a Mac version is planned for mid-February.