Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.
How does Amazon solve a problem?
By throwing money at it.
I deduce this from its full-length Super Bowl ad, released Wednesday, which features a veritable plethora of stars.
Should you be unaccountably indifferent to Amazon's charms, you might not know that last week it released a teaser to this ad.
In it, CEO Jeff Bezos is stressing out after Alexa has lost her voice.
His staff assures him that replacements are ready.
At the time, I speculated whether the company would choose a bunch of cloned Justin Timberlakes. Or perhaps a whole army of Bezos Mini-Mes.
I was close.
For here are an abusive Gordon Ramsay, a sarcastic Cardi B, an alluring Rebel Wilson, and a threatening Anthony Hopkins taking on Alexa's duties.
Some might think the chef, the rapper and the actors aren't quite ready for Amazon primetime.
Wilson, for example, resorts to quasi-erotic humor. Yes, there's a bush joke and I'm not referring to George W.
Ramsay just tosses invective, as a poor 32-year-old man tries to cook a grilled cheese sandwich to perfection.
Cardi B, though, has principles. She's not going to play country music, no matter how much an Amazon Echo-owner might insist.
Naturally, Alexa recovers just in time.
In a statement, Amazon said: "It was all just a bad nightmare."
I'm not sure what a good nightmare looks like.
However, I think it would be charming if, at least on certain days, I had a star on call to solve my every issue.
"Hey, Alexa. Or, excuse me, Anthony Hopkins playing Alexa. What sort of wine would go well with my, um, steak dinner?"
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