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Walmart to Compete With Amazon's Prime Early Access Sale With Deals Oct. 10-13

Walmart's Rollbacks sale kicks off the day before Amazon's sale.


Amazon isn't the only retail giant kicking off the fall sale season in earnest this year. Walmart is set to launch its Rollbacks and More sale next week and Target kicked off its Deal Days event Thursday. From Oct. 10-13, Walmart is set to compete with Amazon's Prime Early Access Sale, its second Prime Day-style sale of the year, and promises big savings. 

While Amazon has already teased its deals, there's no official word from Walmart on what we'll see. We expect some of the season's best prices across the range of categories Walmart sells, as well as many that match deals during Amazon's sale. 

Walmart's sale will begin Oct. 10 and run through Oct. 13 with the kick off time being 5 a.m ET, according to TechCrunch. With the sale starting a day earlier than Amazon's, Walmart is hoping to attract shoppers first. Its sale also ends a day later than Amazon's, so those who miss out on Amazon's sale or don't have a Prime membership can still access Walmart's deals.