Zynga starts real money gambling games April 3
The social-gaming company will officially roll the dice on gambling dollars this week.
Here goes Zynga's first try at Lady Luck. The struggling gaming company is officially launching its U.K. gambling sites tomorrow, the company announced in a blog post today.
Zynga is starting out with two gambling brands, ZyngaPlusPoker and ZyngaPlusCasino, hosting more than 160 games. This endeavor is a partnership between Zynga and the U.K.-based poker company Bwin.Party Digital Entertainment to offer online poker and casino games for cash.
ZyngaPlusPoker is an online poker room that features games and tournaments, while ZyngaPlusCasino will have other casino-type games, including a FarmVille slots game. Players can use the same account on either site. Zynga will also release versions of these games on Facebook and on mobile for U.K. players this year.
The company, which faces pressure from Wall Street to improve its bottom line, also has plans to bring gambling games to the U.S.in a big way. Zynga made efforts to apply for a gambling operator's license in Nevada late last year, spurring Wall Street to wonder if the struggling company could pick itself up with gambling dollars.