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Yahoo tops the most-trafficked Web site list for desktop in US

Yahoo edges out Google, Microsoft, and Facebook in ComScore's latest top 50 US desktop Web properties.

Dara Kerr Former senior reporter
Dara Kerr was a senior reporter for CNET covering the on-demand economy and tech culture. She grew up in Colorado, went to school in New York City and can never remember how to pronounce gif.
Dara Kerr
CNET

While Yahoo's earnings haven't been exactly stellar over the past few months, its Web traffic certainly has. According to new data from analytics firm ComScore, Yahoo had more than 195 million unique US visitors from desktop computers in December -- that puts the site ahead of Google, Microsoft, and Facebook for desktop traffic.

ComScore released its list of the top 50 most trafficked Web sites from desktop computers in the US on Monday, showing that search engines, news sites, and social media pull in a heavy load of visitors. The total desktop Internet audience in the US is more than 224 million unique users. ComScore's list doesn't include mobile traffic.

After Yahoo, coming in second place was Google with more than 192 million unique visitors, in third place was Microsoft with more than 175 million unique visitors. These three companies seem to have been shifting around the top three spots for the last couple of years. Typically Google takes the No. 1 ranking, but Yahoo dethroned the Web giant in July 2013 and has kept a strong-hold on this position ever since.

Of social media sites, Facebook ranks the highest -- taking the fourth spot overall with more than 140 million unique visitors. And, of e-commerce sites, Amazon seems to be doing the best with sixth place overall and more than 116 million unique visitors. See the full top 50 list below.

ComScore