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Reports say Netflix in talks for original content

An original TV series directed by David Fincher of "The Social Network" fame could be a coming attraction for the boffo movie-streaming service.

Edward Moyer Senior Editor
Edward Moyer is a senior editor at CNET and a many-year veteran of the writing and editing world. He enjoys taking sentences apart and putting them back together. He also likes making them from scratch. ¶ For nearly a quarter of a century, he's edited and written stories about various aspects of the technology world, from the US National Security Agency's controversial spying techniques to historic NASA space missions to 3D-printed works of fine art. Before that, he wrote about movies, musicians, artists and subcultures.
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  • Ed was a member of the CNET crew that won a National Magazine Award from the American Society of Magazine Editors for general excellence online. He's also edited pieces that've nabbed prizes from the Society of Professional Journalists and others.
Edward Moyer
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White-hot movie-streaming service Netflix could be looking to become the Web version of HBO as it negotiates to acquire an original television series helmed by "The Social Network" director David Fincher and starring actor Kevin Spacey.

The talks, originally reported by Web site Deadline Hollywood, were later reported by The Wall Street Journal, which quoted unnamed sources and said the discussions were part of a larger, "behind-the-scenes" effort by Netflix to hit up Hollywood production companies for original material to entice new subscribers to its streaming service. The Journal also said Spacey's representative had confirmed the talks.

The Fincher-Spacey series is a political thriller called "House of Cards" and is based on a novel and BBC miniseries of the same name. Both the aforementioned Tinsel Town players are part of a team of executive producers working with production company Media Rights Capital on the project.

Deadline Hollywood said Netflix was trying to insure its victory over other bidders by signing on for two seasons of the series for more than $100 million. But the Journal's source said that if successful, Netflix would probably pay much less.

Under the terms, Netflix would buy the right to distribute the series online before anyone else could make it available, the Journal reported, but Media Rights Capital could make subsequent deals for later broadcast or DVD sales.

If reached, the agreement would, in this case anyway, turn the TV industry on its head, making the Internet the first channel of distribution as opposed to an outlet for shows that have already been seen elsewhere. It could also help Netflix cover its tail from attacks by rival Hulu, as well as Amazon and Facebook, both of which have recently threatened to jump into the market for streaming-entertainment.

It would also diversify Netflix's offerings, a circumstance that could become increasingly important as Hollywood becomes ever more wary of the upstart's rapid growth and the potential threat it represents to revenue from DVD sales, pay TV services, and traditional broadcasters.

HBO, of course, has enjoyed great success with original shows, such as "Sex and the City" and "The Sopranos."