X

Google launches Digg-like feature

Google's "What's Popular" feature has some Digg-like abilities for finding and voting on Web links, but Google as well as people supply them.

Mats Lewan
Mats Lewan, IT and telecom editor at Swedish technology weekly Ny Teknik, has joined CNET News as a 2009 fellow with Stanford University's Innovation Journalism program. E-mail Mats.
Mats Lewan
Most Popular feature
Screenshot by Stephen Shankland/CNET

Google has launched a Web page plug-in called What's Popular that can give iGoogle home page users a service similar to those offered by Digg, StumbleUpon, Reddit, and Mixx.

Google's own servers select links from YouTube and Reader and blend them with those submitted by users. The gadget shows users these links along with up and down arrows to vote approval or disapproval of the site.

Lacking in the Google feature is any way users can comment on a Web page, one of the central features of Digg and its rivals.

Rumors of Google's interest in acquiring Digg surfaced in 2008, but so far nothing has come of it.