Apple Watch 7 arrives Oct. 15: Here's what to know

The newest Apple Watch starts at $399, has a bigger screen, and promises to be quicker-charging and more durable. Should you upgrade?

Scott Stein Editor at Large
I started with CNET reviewing laptops in 2009. Now I explore wearable tech, VR/AR, tablets, gaming and future/emerging trends in our changing world. Other obsessions include magic, immersive theater, puzzles, board games, cooking, improv and the New York Jets. My background includes an MFA in theater which I apply to thinking about immersive experiences of the future.
Expertise VR and AR | Gaming | Metaverse technologies | Wearable tech | Tablets Credentials
  • Nearly 20 years writing about tech, and over a decade reviewing wearable tech, VR, and AR products and apps
Scott Stein
4 min read
Apple/Screenshot by Scott Stein/CNET

The Apple Watch Series 7 starts at $399 and is coming Oct. 15, with preorders starting this Friday, Oct. 8. It was announced at Apple's event back in September, but after a short delay it's making its way to stores soon. The changes don't seem that dramatic: it has a larger display with thinner bezels, a faster-charging battery that promises 8 hours of use after 8 minutes of charging and a more crack-resistant front crystal. And the battery life -- 18 hours -- is the same as last year's watch. But it replaces last year's Apple Watch Series 6, and looks to offer just enough improvements to possibly make a difference for some.

There are also new colors for the aluminum case: blue, green, midnight (black), starlight (a gold-silver blend) and Product Red. You can add still more expensive upgrades to steel and titanium-cased versions, too.

Read more: WatchOS 8: New features coming to your Apple Watch

Watch this: Apple Watch Series 7: Here is what's new

Apple looks like it's staying the course on the rest of the watch's design, contrary to earlier reports of a massively revamped flat design. For anyone expecting a whole new watch (as I was), the seemingly small updates seem like a disappointment. But Apple's made small changes year-over-year to previous Apple Watches. The only thing truly new about last year's Apple Watch Series 6 was the addition of estimated blood oxygen. 

Apple's iPhone 13, new iPad Mini and more: Everything we saw at Apple's September event

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This year, the updates seem sparse, too, and it doesn't look that different from a casual distance. The promises of better durability and faster charging do seem useful, although probably not enough for most to consider an upgrade from a recent model.

A larger display

The larger screen should allow more readable and detailed watch faces, notifications and apps, much like the Series 4's size increase a few years ago. Apple says it's 20% larger than the Series 6, and 50% larger than the Series 3. Buttons are larger on the displays, and Apple says 50% more text can be fit on-screen, while the display is 70% brighter indoors in always-on mode. (A new on-screen full keyboard will pop up now for entering text, in addition to scribble and dictation options.) 

The display is curved at the corners now, wrapping around the case a bit. I didn't see this in person yet, but I looked at a 3D model in AR and it shows the subtle effect from the side.

There are new watch faces, too: a revamped Modular watch face and a number-warping watch face with its digits around the curved edge. But there's still no way to get new watch faces in a watch face store, although Apple's watch faces have a lot of customization options.

Promises of better durability

The Watch 7 has an IP6X rating, which is new and promises better dust resistance. The curved crystal is also 50% thicker, according to Apple, which could lead to less cracking. But we haven't tested that yet, and don't know how durable it actually is yet (and won't know until later this fall, whenever the watch arrives). The watch has the same 50-meter water resistance for freshwater, pool, or ocean swimming as recent previous models. 

Faster charging, but not better battery life

Apple's touting the fast-charging features on the Watch 7, which promise 8 hours of battery life on 8 minutes of charging. That is helpful, especially when maybe you've forgotten to charge the watch the night before (or for people wearing the Apple Watch to bed for sleep tracking), but the overall battery life for the watch remains the same. Expect about a day and a half of use, based on my previous experience.

No new health features

Missing, however, are any new health features or sensors. Samsung's recent Galaxy Watch 4 and last year's Fitbit Sense started introducing new health sensors like body analysis and electrodermal activity, but Apple hasn't introduced anything new on the Series 7 health-wise compared to last year. Also absent is any improvement in battery life or a watch face store.

Pricing tiers TBD

The Apple Watch Series 7 starts at $399 in the US, but we don't know prices for the different sizes, LTE-ready models, or for different materials. Expect prices to ramp up like previous Apple Watches, though. Prices for other countries are also yet to be announced.

WatchOS 8 arriving ahead of the Apple Watch Series 7

Apple's newest version of WatchOS arrived Sept. 20, adding new cycling features, a redesigned Mindfulness app, and Wallet app upgrades. Maybe those updates will be enough for existing Apple Watch owners, and they won't see a need to upgrade their watches at all.

Apple/Screenshot by Scott Stein/CNET

Apple's watch lineup has been getting steadily more successful, especially as wearable competitors have consolidated. Apple's Fitness Plus subscription service, launched at the end of last year, requires the Watch to take advantage of its video workouts. Apple announced a new group workout feature at today's event, too. 

Last year's Apple Watch SE sought to become a more affordable Apple Watch, but its $279 starting price was still well above budget fitness trackers from companies such as Fitbit . This year, the Watch SE and Series 3 remain on sale, with the SE still at $279 (£269, AU$429) and the Series 3 (which we don't recommend at the moment) at $199 (£199, AU$299). International prices for the Series 7 were not announced.