Super Mario Run user reviews trip up Nintendo shares

It's bad news bears for Nintendo's share price as users give Super Mario Run mixed reviews.

Katie Collins Senior European Correspondent
Katie a UK-based news reporter and features writer. Officially, she is CNET's European correspondent, covering tech policy and Big Tech in the EU and UK. Unofficially, she serves as CNET's Taylor Swift correspondent. You can also find her writing about tech for good, ethics and human rights, the climate crisis, robots, travel and digital culture. She was once described a "living synth" by London's Evening Standard for having a microchip injected into her hand.
Katie Collins

Super Mario Run's price is rubbing some users up the wrong way.


Super Mario Run is not proving a runaway success for Nintendo.

The mobile game might have garnered 5 million downloads in 24 hours, but negative reviews accumulating on Apple's App Store are taking a toll on Nintendo's share price.

Super Mario Run had a 2.5-star review out of a possible 5 stars, based on nearly 10,000 reviews on the British version of the App Store at the time of writing. Criticisms of Super Mario Run included complaints about the high price of the game, which costs $9.99, £7.99 or AU$14.99 after the first three free levels, and the fact that a data connection is required to play.

Watch this: Super Mario Run's finally on the iPhone: Here's how to play

Nintendo stock has fallen 16 percent over the past five days, tripped up by lukewarm reactions to the game following its highly anticipated release last week. The game was supposed to help Nintendo revive its fortunes after the Wii U console failed to take off. Expectations for the game's performance were high after the success of Nintendo-affiliated game Pokemon Go this summer.

The fate of everyone's favorite jogging plumber isn't sealed just yet, though. Super Mario Run is due to arrive on Android phones in early 2017. Nintendo has said it doesn't plan to release any supplementary content for the phone, free or paid, according to the Wall Street Journal.

Nintendo did not immediately respond to a request for comment.