TCL launches 2 new tablets, a smartwatch and the world's first 'zero eye strain' display

The TCL 10 TabMax and TabMid are set for an international release next quarter.

Sareena Dayaram
Sareena Dayaram
Sareena Dayaram Senior Editor
Sareena is a senior editor for CNET covering the mobile beat including device reviews. She is a seasoned multimedia journalist with more than a decade's worth of experience producing stories for television and digital publications across Asia's financial capitals including Singapore, Hong Kong, and Mumbai. Prior to CNET, Sareena worked at CNN as a news writer and Reuters as a producer.
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Sareena Dayaram
2 min read

After launching a new line of phones at IFA last year, TCL is sticking to its strategy of slapping its own label on more gadgets: This time to its tablets.

The Chinese electronics manufacturer unveiled the TCL 10 TabMax and the TCL 10 TabMid at the annual tech conference in Berlin, signaling a commitment to ramp up its portfolio of its own-brand consumer electronics. The Android-equipped tablet line is planned for an international release starting next quarter, according to the company. It's also launching a smartwatch for older people and next-gen earbuds.

Although TCL is a new name in the tablet category, the publicly listed company has a history of designing, manufacturing and marketing tablets for other brands: TCL has produced tablets carrying the Alcatel name and is one of British telecom carrier Vodafone's largest tablet suppliers.

Touted as a "productivity powerhouse," the higher-end TabMax brings with it features including an 8,000-mAh battery, a sizable high-res screen (2,000x1,200 pixels), a 13-megapixel main camera and a stylus. It also has a Kids Mode feature that allows parents to monitor their kids' activities and personalize access to content. The TCL 10 TabMax, which will be available in 4G and Wi-Fi only models, will cost 249 euros (which converts to about $290, £220 or AU$400) and 299 euros respectively. The smaller 8-inch TCL 10 TabMid will cost 229 euros. 

TCL was founded in the 1990s, but it's expanded from its TV-making origins in recent years. With its new tablets and a range of TCL-branded devices, it hopes to establish itself as integrated consumer electronics company like South Korean giants Samsung and LG. In 2019, TCL launched a midrange handset, called the TCL Plex, at the Berlin tech conference, but the Chinese company has made no secret of its ambitions to become a serious contender in 5G and foldable phones category.


Along with the slew of new gadgets, the company introduced an improved display technology, known as TCL Nxtpaper, which is designed to mirror the experience of reading on paper. TCL claims it's the world's first "zero eye strain" display, saying it has more contrast and offers more efficiency than a traditional LCD screen. The company says the screens will be thinner when deployed to devices and will be up to 65% more energy efficient than LCDs. For this tech, TCL says it paired a reflective screen to repurpose natural light.

Key specs: TCL 10 TabMid vs. 10 TabMax

TCL 10 TabMidTCL 10 TabMax
Display size, resolution 8-inch; 1,920x1,200 pixels10.36-inch; FHD Plus: 2,000x1,200 pixels
Weight 325 gramsTBC
Dimensions (Millimeters) 209.4x125.2x8.55mm247.8x157.56x7.65mm
Mobile software Android 10Android 10
Camera 8-megapixel13-megapixel 
Front-facing camera 5-megapixel8-megapixel
Processor Snapdragon 665Mali-G72 MP3 800MHz; octa-core (4x Cortex-A73 2GHz, 4x Cortex-A53 2GHz)
Storage 64GB64GB
Expandable storage Yes, up to 256GB (microSD card)Yes, up to 256GB (microSD card)
Battery 5,500 mAh8,000 mAh