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Say sayonara to soggy cereal

The Eatmecrunchy bowl keeps milk and cereal separate.

Gray Matter

If product-design firm Gray Matter is to be believed, a whopping 70 percent of us are frustrated by soggy breakfast cereal. That's why the group invented Eatmecrunchy, a bowl designed to keep your milk and cereal separate until you mix them. The secret lies in the bowl's interior shelf, which holds most of your Wheaties above the milk, allowing only a small portion of the bowl's contents to mix. No assembly is required--you pour cereal and milk as you would with a conventional bowl--but you do have to shovel cereal into the shelfless section where it can mix with milk as needed.

You can buy the bowl directly from Gray Matter; though the company is based in the U.K., it will ship to the United States. But the exchange rate makes the price a little steep: If purchased today, each bowl will set you back $8. I have to confess I'm one of the 30 percent who enjoys the slow metamorphosis of crunchy cereal into soggy mush, so I can't imagine spending that much. Could you?