Iconic camera manufacturer Polaroid and UK supermarket Asda have launched a range of Polaroid-branded consumer electronics.
The partnership will see the Polaroid-branded products, ranging from iPod docks to digital radios and even 3D TVs, appear in stores and online. Polaroid, best known for its instant photographs pioneered by founder Edwin Land, has experienced somewhat of a renaissance in the past few years.
Earlier this year, the company announced an Android-based camera at the Consumer Electronics Show, while it had also teamed with Lady Gaga to produce several photographic products.
In 2001, and again in 2008, the company filed for Chapter 11 bankruptcy protection in the US. Company assets, including the Polaroid name, were sold or licensed on both occasions.
It's not the first time Polaroid-branded TVs have appeared on the market, as various LCD and Plasma models were produced after the first bankruptcy filing. We have contacted Polaroid Australia to see if the range will make its way to Australia.