Polaroid Snap is a pocket-sized instant-print camera

The camera is very basic and the prints are small, but if you're looking for an inexpensive and travel-friendly way to shoot instant photos, the Snap could be the answer.

Joshua Goldman Managing Editor / Advice
Managing Editor Josh Goldman is a laptop expert and has been writing about and reviewing them since built-in Wi-Fi was an optional feature. He also covers almost anything connected to a PC, including keyboards, mice, USB-C docks and PC gaming accessories. In addition, he writes about cameras, including action cams and drones. And while he doesn't consider himself a gamer, he spends entirely too much time playing them.
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Joshua Goldman
2 min read


Polaroid licensee C&A Marketing has spent the past few years developing compelling products, such as the Cube action cam and Zip mobile printer , that combine modern camera technology with hints of nostalgia for the 75-year-old brand. The Polaroid Snap, announced at this week's IFA trade show in Germany, follows suit.

In fact, the pocket-sized instant camera looks a lot like the company's Zip printer , which is less than an inch thick and about 3 inches high by 5 inches wide (23 by 74 by 120mm). However, instead of printing photos sent to it wirelessly from a smartphone or tablet, the Snap has a basic built-in 10-megapixel digital camera.

With a press of the shutter release, it spits out a small, 2x3-inch borderless print. It uses Zink zero-ink paper embedded with cyan, yellow and magenta dye crystals. The crystals start off colorless, but as the print is being made, heat activates the crystals, changing them into the appropriate colors.

The camera itself seems pretty lean on features. The f2.8 lens is a fixed focal length, so there's no zoom. It doesn't have a screen, but instead has a pop-up optical viewfinder on top. There are three capture modes -- color, black and white and vintage Polaroid -- in addition to a photo booth mode, which takes six pictures in 10 seconds with or without the classic Polaroid photo border. You'll also be able to set a 10-second self-timer, but really that's it.


There is a microSDHC card slot on the side, though, so you can save a 10-megapixel digital version of your photos, too. This, along with its small size are things you won't get with Fujifilm's Instax Mini line (though the Instax prints are better quality than the Zink prints).

Also, unlike the instant film the Fujifilm Instax uses, there is no waiting for the Zip's prints to develop and the prints are less expensive; a pack of 100 sheets of Zink paper runs about $25, £15 or AU$65. The paper is the only consumable, so you don't have to worry about ink cartridges, and the prints come out dry and smudge-proof because there's no ink involved.

Expect to see the Polaroid Snap toward the end of 2015 for $99 in the US with UK pricing coming in at £90. Australia pricing wasn't available, but the price converts to approximately AU$140.

For the best of IFA 2015, see CNET's complete coverage.