Maker of digital health and fitness devices says it will use the proceeds to grow its workforce.
Fitbit, a maker of a digital health and fitness devices, announced today it has raised $12 million in Series C funding.
The round of funding, which will be used to fund growth, was led by existing partners Foundry Group, True Ventures, SoftTech VC, and Felicis Ventures.
"This funding will help us accelerate the hiring of the best hardware and software engineers, designers, product managers and marketers," Fitbit CEO and co-founder James Park said in a statement. "This is the perfect time for passionate and smart people to join us as we create devices and services that improve the health of millions."
Founded in 2007, the company wowed attendees at the TechCrunch50 conference in 2008 with a personal motion sensor and associated online service that tracks your physical activity. The company soon closed an early stage $2 million round led by True Ventures. The current round brings its total funding to almost $25 million.
The company unveiled a Wi-Fi-enabled bathroom scale at the Consumer Electronics Show that sports a multiple-user feature that recognizes--out of as many as eight different users--who is standing on the scale. Priced at $129.99, Fitbit's Aria scale can tally weight, body fat, and body mass index, and automatically uploads that info with every step on the scale to an online tool with graphs to track one's progress.