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Dropbox sinks its hooks deeper into businesses

Recognizing its appeal to companies, the cloud storage company rebrands its enterprise offering with an IT-friendly approach.

Screenshot by Donna Tam/CNET

Dropbox rolled out a more IT-friendly version of its cloud storage service geared toward businesses today, further showing how much it values its enterprise customers.

The service, which also has a free consumer product that is subsidized by the paid business services, is now called Dropbox for Business, a more specific moniker than its previous name, Dropbox for Teams.

Dropbox for Business now features a single sign-on feature, which means less passwords for each user, but continued security for IT administrators. Dropbox said this is one of the most requested features from its customers. The new service is working with several partners to make this happen, including Ping Identity, Okta, OneLogin, Centrify, and Symplified.

Dropbox boasts that it serves more than 2 million businesses and they save over 600 million files every week. The company clearly recognizes its appeal to companies and wants to make sure it can keep those companies coming back by offering new enterprise-minded features.