Dell unveils three premium XPS systems
Dell has re-launched the XPS brand in Australia with three new premium, high-performance offerings. The company hopes XPS will be a hit with both gamers and those into digital entertainment.
The PC giant's move to target the premium computer market directly is curious considering its recent acquisition of Alienware, which targets the same market.
Dell confirmed to CNET.com.au that there are "no plans to integrate [the] XPS and Alienware" brands, and that Alienware will continue to operate as a "stand-alone brand". Despite this, it doesn't believe that the existence of two separate brands will cannibalise each other's sales.
More specific details on the three new systems can be found in our reviews and first takes below!
A striking feat of engineering that's sure to garner attention in a stylish home or on a multimedia-intensive sales call, the Dell XPS M2010 is simply too expensive and impractical to be anything more than a curio for the rest of us.
Dell's new XPS 700 shows that it's finally starting to take high-end gaming seriously. We recommend you wait for Intel's next-gen chips before making a purchase, but with a brand-spanking-new case and some other surprises, the XPS 700 brings some long-missing innovation to Dell's high-end desktop line.
Though its higher-end (and high-performance) configurations are expensive, the Dell XPS M1210 should appeal to everyday users who want a relatively light but still full-featured Media Center computer.