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Best Buy opens online store with pitiful price promise

Best Buy has opened an online store for limeys with a price-matching promise that'll earn you cashback should you find your product cheaper elsewhere -- but don't get too excited.

Megalithic US gadget-peddler Best Buy has opened an online store for us limeys at BestBuy.co.uk. The Web shop offers a price promise that will refund more than the difference if you find your product cheaper elsewhere in the next 30 days -- but don't get too excited.

If you're considering buying a product and you know you can get it cheaper somewhere else, Best Buy will match the cheaper price and give you 10 per cent of the difference as a sweetener. Sadly, the deal only counts Currys, PC World, Argos, John Lewis and Comet. In other words, only the major retailers and none of the wesbsites like eBuyer and eXpansys that offer the decent online deals. Oh, and it doesn't count sale prices or promotions, either.

As an example, the included sites all list the Panasonic Lumix DMC-TZ10 for between £230 and £240 (except Argos, which is having a Steffi Graf with a £300 price tag). We did spot the Samsung Galaxy Tab for £500 at PC World, £30 cheaper than everyone else. Great! The Best Buy price promise would see you paying the same price followed by a 10 per cent refund: three quid. Woop di-flipping-do.

One interesting idea is that the site has a social community element. Customer reviews, forums and blogs offer inspiration and advice from customers and Best Buy's Blueshirts staff, with video guides expected to launch soon. If you really know your tech -- and you do, we know -- post your own video reviews in the TechXpert section, and you could find yourself recruited to become a product tester for the shop.

The online store will have a wider range of products than the physical shops, and if a branch doesn't have what you want you can buy online from in-store kiosks.

Best Buy has stores in Thurrock, Southampton, Merry Hill, Liverpool, Croydon and, as of today, Derby. More are planned for Bristol, Nottingham, Enfield, Rotherham and Hayes in 2011. To see what the shop is like before venturing out into the elements, have a browse around our photo tour of the first branch to open in the UK.