Sometimes old tricks work plenty well in modern times. Say, for example, you're worried that your new crossover might be a bit too expensive, even though sales are up. Well, silly, all you need to do is slash the price a bit!
Volkswagen has reduced the price of the effective immediately, Automotive News reports, citing a letter from the automaker to its dealerships. These cuts have been confirmed with pricing documents on VW's press site. Check out the chart below to see how the prices have changed. All prices include VW's $900 destination charge:
2018.5 Volkswagen Tiguan Pricing
|Model||Old MSRP||New MSRP||Net Change|
|Tiguan S FWD||$26,095||$25,495||-$600|
|Tiguan S AWD||$27,395||$26,795||-$600|
|Tiguan SE FWD||$29,830||$27,650||-$2,180|
|Tiguan SE AWD||$31,130||$28,950||-$2,180|
|Tiguan SEL FWD||$33,450||$31,990||-$1,460|
|Tiguan SEL AWD||$34,750||$33,290||-$1,460|
|Tiguan SEL Premium FWD||$37,150||$37,150||$0|
|Tiguan SEL Premium AWD||$38,450||$38,450||$0|
The only trim that isn't getting slashed is the top SEL Premium trim, which hovers a few grand short of $40,000. Both all-wheel-drive and front-wheel-drive variants are included in the price cuts. The, a continuation of last generation's model with only two rows, remains untouched at $22,860 including destination.
Volkswagen rolled out its latest Tiguan to US dealerships last summer. With an additional 10 inches of length, the Tiguan grew a third row to better appeal to US buyers (two-row variants are still available in Europe and elsewhere, alongside the larger three-row). Itfor its crash safety, although mediocre headlights prevented it from getting the top-tier Top Safety Pick+ accolade.
The new Tiguan has reinvigorated the model's sales. After it went on sale in July, VW's monthly Tiguan sales reached heretofore-unseen heights. The Tiguan had its best sales month ever in December, pushing 8,061 units out the door. While those are some strong numbers, the compact crossover segment is hot, with one of its kings -- the Toyota RAV4 -- outselling the Tiguan by a factor of four. No wonder VW cut the price a bit.