The Apple car is dead. Long live the Apple self-driving car system
As we (and most everyone by now) expected, the tech titan is working on a system, not a whole car.
Andrew KrokReviews Editor / Cars
Cars are Andrew's jam, as is strawberry. After spending years as a regular ol' car fanatic, he started working his way through the echelons of the automotive industry, starting out as social-media director of a small European-focused garage outside of Chicago. From there, he moved to the editorial side, penning several written features in Total 911 Magazine before becoming a full-time auto writer, first for a local Chicago outlet and then for CNET Cars.
This confirms that Apple isn't working on a whole car, but rather a system that it could sell to automakers.
This is probably the wisest way to go. Instead of attempting to build a whole car from scratch -- a proposition that can take more than five years at a cost of more than $1 billion, and that's just for the car itself -- Apple can focus on its tech strengths and strive to build a system that will print even more money for a company with enough cash lying around to buy a small country.
That said, it's not like Apple didn't try to build its own car. Last year, the company pivoted from that plan of attack to its current one after costs and staffing grew to Brobdingnagian proportions.