If you want to sell a truck during the Super Bowl, it doesn't hurt to lean on hyperbole a smidge, as Ram just did. But don't expect the internet to accept it with open arms.
Ram's second big ad during Super Bowl LII centered on the idea of 'greatness.' The commercial showed a series of vignettes exemplifying the words of Martin Luther King, Jr., whose speech provided the soundtrack for this minute-long spot.
Is it a bit larger than life? Sure, but so is the Super Bowl, and so are pickup trucks in general. It works.
Or, at least, it works on paper. After the ad aired, Twitter lit up with criticism over Dodge's ad. Here's just a sample of what's out there:
The Detroit Auto Show. Available with a 48-volt mild hybrid system, the truck is more capable, more efficient and more connected. Heck, you can even option it with a massive vertical screen. Welcome to the 21st century.debuted at this year's
Update, 10:26 p.m. Eastern: Amended the story to add explanation of the commercial's criticism.
reading•Ram's 'Greatness' Super Bowl commercial does not go over well
Feb 5•Amazon wins Super Bowl ad game
Feb 5•Mercedes' Super Bowl challenge broke the internet
Feb 5•Jeep's third Super Bowl commercial features the Wrangler in an anti-manifesto
Feb 5•Jeep turns tables on Jurassic World's T-rex in Super Bowl ad