Ram's 'Greatness' Super Bowl commercial does not go over well

It's nothing if not confident, but many are complaining that it's a bit tone-deaf.

Andrew Krok Reviews Editor / Cars
Cars are Andrew's jam, as is strawberry. After spending years as a regular ol' car fanatic, he started working his way through the echelons of the automotive industry, starting out as social-media director of a small European-focused garage outside of Chicago. From there, he moved to the editorial side, penning several written features in Total 911 Magazine before becoming a full-time auto writer, first for a local Chicago outlet and then for CNET Cars.
Andrew Krok

If you want to sell a truck during the Super Bowl, it doesn't hurt to lean on hyperbole a smidge, as just did. But don't expect the internet to accept it with open arms.

Ram's second big ad during Super Bowl LII centered on the idea of 'greatness.' The commercial showed a series of vignettes exemplifying the words of Martin Luther King, Jr., whose speech provided the soundtrack for this minute-long spot.

Is it a bit larger than life? Sure, but so is the Super Bowl, and so are pickup trucks in general. It works.

Or, at least, it works on paper. After the ad aired, Twitter lit up with criticism over Dodge's ad. Here's just a sample of what's out there:

The 2019 Ram 1500 debuted at this year's Detroit Auto Show . Available with a 48-volt mild hybrid system, the truck is more capable, more efficient and more connected. Heck, you can even option it with a massive vertical screen. Welcome to the 21st century.

2019 Ram 1500 bulks up capabilities and efficiency, not weight

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Update, 10:26 p.m. Eastern: Amended the story to add explanation of the commercial's criticism.