Ford Bronco Sport prices climb upward again, report says

According to a reported letter, Ford's bumping prices up as part of "competitive pricing action."

Sean Szymkowski
It all started with Gran Turismo. From those early PlayStation days, Sean was drawn to anything with four wheels. Prior to joining the Roadshow team, he was a freelance contributor for Motor Authority, The Car Connection and Green Car Reports. As for what's in the garage, Sean owns a 2016 Chevrolet SS, and yes, it has Holden badges.
Sean Szymkowski
2021 Ford Bronco Sport
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2021 Ford Bronco Sport

No surprise here.

James Lipman/Ford

Those in the market for Ford's hot new Bronco Sport will be met with slightly higher prices, according to a report last Friday from Cars Direct. Citing a letter Ford sent to dealers, prices will climb by as much as $540. It marks the second time Ford hit the rugged, compact SUV with a price bump one year into its launch.

According to the letter, Ford invoked "competitive pricing action" to justify this midyear price increase. The automaker didn't immediately return a request for comment on the changes, but for those looking at the cheapest Bronco Sport, prices will now start at $28,710 after a steep $1,495 destination charge.

The change marks a $395 increase from the old starting price, but the better equipped Bronco Sport Big Bend trim gets a slightly larger $400 increase. Moving up the trim ladder, the Outer Banks and Badlands trims each get a $540 increase. Combined with a previous price increase of $160 across the board, Cars Direct points out the MSRP is now up to $700 more than when Ford sent the first of the SUVs to dealers this year.

The Bronco Sport isn't the only vehicle in for a price hike. According to the letter, Ford has similar, small price bumps in store for almost all of its vehicles on sale, including the Bronco Sport's more city-friendly cousin, the Escape.

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