According to a report published Friday by the Wall Street Journal, that's precisely what GM is doing. Specifically, GM is giving Cadillac dealers a choice between giving up their ability to sell any Cadillac and taking a buyout or investing hundreds of thousands of dollars into an uncertain future.
Currently, there are around 880 Cadillac dealers in the US, and based on WSJ's reporting, as many as 150 of them have taken GM's buyout for dollar figures ranging from around $300,000 to as much as $1 million. This makes sense since many of these dealers also sell other GM lines like Chevrolet, Buick and GMC, and their Cadillac business may only account for a very small part of their overall yearly sales.
"The future dealer requirements are a logical and necessary next step on our path towards electrification," said Rory Harvey, global brand chief for Cadillac, in a statement. "Those who aren't ready to make that commitment are getting fair compensation for exiting the brand."
The trepidation from the dealer network is understandable when you look at the changes in the auto industry as a result of the COVID-19 pandemic and with the public's relatively slow adoption of electric vehicles. Add in Cadillac's unproven record with EVs, and that leaves a lot of room for things to go wrong.
Cadillac expects its first production EV, the Lyriq SUV, to hit showrooms in late 2022.
The Cadillac Lyriq electric SUV is ushering in a new era at GM