Book by Cadillac writes its last chapter -- for now
The program might be gone by year's end, but that doesn't mean it'll stay gone forever.
Andrew KrokReviews Editor / Cars
Cars are Andrew's jam, as is strawberry. After spending years as a regular ol' car fanatic, he started working his way through the echelons of the automotive industry, starting out as social-media director of a small European-focused garage outside of Chicago. From there, he moved to the editorial side, penning several written features in Total 911 Magazine before becoming a full-time auto writer, first for a local Chicago outlet and then for CNET Cars.
Despite running for a short period of time in just three markets, it appears the stars were not aligned for
subscription service, at least not in its current form.
The Book by Cadillac subscription service will shutter by year's end, The Wall Street Journal reports, citing sources and subsequent confirmation from a General Motors spokesperson. Cadillac did not immediately return a request for additional information.
Book by Cadillac's premise was straightforward -- for $1,800 per month, users could access a fleet of vehicles, which would be delivered to a person's door with maintenance and insurance taken care of. Users could swap into different vehicles up to 18 times per year. The fleet featured both stately rides and performers from Cadillac's fleet, including the
The Wall Street Journal's sources said that matters behind the scenes were tumultuous. "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company," WSJ writes. Book by Cadillac's rate started out at $1,600 per month, but it quickly jumped another $200. According to the report, Book users will be sent notifications, requiring them to return the vehicles within 30 days of receiving said notification.