As the nature of the car industry changes, particularly in Germany where there have been a series of cataclysmicand , so too must the strategies used by even the largest manufacturers. This is why BMW and Mercedes-Benz's parent company Daimler are considering teaming up on everything from electric car development to platform sharing and autonomous car technology.
According to Bloomberg's report, the sharing of technology would be limited to things that aren't brand specific, so don't expect to see iDrive in your next E-Class. Although, conversations between the longtime rivals are still in the very early stages and nothing is set in stone.
This move, while definitely a big deal, isn't without precedent. self-driving cars. This is particularly important when you compare the traditional carmakers to the seemingly bottomless pockets of the Silicon Valley developers with which they are competing.are working on a similar deal in order to help defray some of the astronomical costs of the development of