Dramatic styling draws the eye, but this car's technology and trimmings are sure to captivate.
Craig ColeFormer reviews editor
Craig brought 15 years of automotive journalism experience to the Cars team. A lifelong resident of Michigan, he's as happy with a wrench or welding gun in hand as he is in front of the camera or behind a keyboard. When not hosting videos or cranking out features and reviews, he's probably out in the garage working on one of his project cars. He's fully restored a 1936 Ford V8 sedan and then turned to resurrecting another flathead-powered relic, a '51 Ford Crestliner. Craig has been a proud member of the Automotive Press Association (APA) and the Midwest Automotive Media Association (MAMA).
has the likes of Audi, BMW and Mercedes-Benz locked in its sights. This upscale South Korean brand's latest products, including the GV80 SUV and 2021 G80 sedan look like serious threats to German dominance in the luxury-vehicle space.
With its gigantic, shield-shaped grille, beautifully tapering roofline and quad-element light fixtures front and rear, the G80 is certainly dressed to impress. But it's more than just a pretty face.
Watch this: The 2021 Genesis G80 is a serious luxury contender
Inside, this car's cabin is rife with upscale materials and plenty of technology, including super-soft leather and a 14.5-inch infotainment screen. Engineers paid plenty of attention to NVH, that's noise vibration and harshness. To suppress unwanted racket, this car features acoustic glass on the windshield and sides, the door seals have been improved, its powertrains are better insulated and it even rolls on sound-reducing wheels.
Under the hood, this luxurious Genesis sedan will be offered with two engines. A 2.5-liter turbo-four serves base duty, while a 3.5-liter twin-turbo V6 is the up-level offering. Both are matched to an eight-speed automatic transmission and can be had with either rear- or all-wheel drive.
Aggressive pricing is another feather in the G80's cap. Including destination fees, it should kick off at less than $49,000, undercutting its German competition by thousands. For all the juicy details about this exciting new sedan from Genesis, make sure to watch the accompanying first-look video above.
Inside and out, the 2021 Genesis G80 looks like a winner