2020 Hyundai Venue is a tiny, trendy SUV bound for NY

Hyundai's new entry-level crossover gets a strange, hipper-than-thou name ahead of its New York Auto Show reveal on April 17.

Chris Paukert Former executive editor / Cars
Following stints in TV news production and as a record company publicist, Chris spent most of his career in automotive publishing. Mentored by Automobile Magazine founder David E. Davis Jr., Paukert succeeded Davis as editor-in-chief of Winding Road, a pioneering e-mag, before serving as Autoblog's executive editor from 2008 to 2015. Chris is a Webby and Telly award-winning video producer and has served on the jury of the North American Car and Truck of the Year awards. He joined the CNET team in 2015, bringing a small cache of odd, underappreciated cars with him.
Chris Paukert
Chinatown, Singapore.
Getty Images

We've been expecting a new small, affordable new crossover SUV out of Korea for a little while, and now, it has a name: the 2020 Venue. The new entry-level model, which is slated to slot below the automaker's already-inexpensive and small range, will bow at the New York Auto Show on April 17.

In an official announcement, Hyundai says the name Venue references a "place where people want to be seen, or in this case, inside the vehicle." Hmm. The automaker even paired the press release with helpful photos of a couple of suitably attractive examples, including an overhead shot of Singapore's Chinatown (above) and a rooftop concert scene.

Hyundai Venue
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Hyundai Venue

Venue will be Hyundai's smallest, least expensive SUV.


The name "Venue" strikes as something of an odd break from the company's successful run of SUV names associated with cities or places, including Santa FeTucsonKona and most recently, Palisade, which echoes California's tony Pacific Palisades.

To that end, Hyundai argues that "Venue embodies the characteristics of 'the place to be,' en route to the final destination, wherever that may be." That feels like a bit of a marketingsplain stretch, but then again, the crossover craze has already given us similar-feeling names like Enclave () and indeed, ().

Regardless of what inspired its name, the 2020 Hyundai Venue is promised to be shown at the NYIAS accompanied by some sort of augmented reality production. Roadshow will have the latest from New York's Javits Center -- the venue set to play host to the Venue's reveal -- on April 17.

Stay tuned.