Ford's Grabber Lime is a retina-blasting ode to the way things were

Ford is trying to bring bright colors with goofy names back to muscle cars, and it's made a bright start.

Kyle Hyatt Former news and features editor
Kyle Hyatt (he/him/his) hails originally from the Pacific Northwest, but has long called Los Angeles home. He's had a lifelong obsession with cars and motorcycles (both old and new).
Kyle Hyatt
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Ford's new retro-inspired Grabber Lime is so bright that it should come with a pair of sunglasses.


Ford is getting into the St. Patrick's Day spirit by announcing on Thursday that 2020 Mustang models, including the GT350 and GT500, will be available in a particularly eye-searing hue that it's calling "Grabber Lime."

In addition to Grabber Lime, Ford is planning to offer the 2020 Mustang in some other vaguely retro-inspired tones like Twister Orange, Iconic Silver and Red Hot Metallic. With color names like that, it's like we're living in the late-sixties all over again! Right? Guys?

"These bright, vibrant retro colors are trending in design - in home furnishings, sportswear and even appliances," said Barb Whalen, Ford's color and materials manager, in a statement. "Aspirational and confident, they are fun, youthful colors that make a statement of how you want the world to see you and who you want to be."

Now, we don't know if any of that is true, but undoubtedly there will be more than a few people who are stoked for the return of bright, garish colors to muscle cars. If you count yourself among this group, then get ready because Ford's 2020 Mustang is expected to go on sale this fall.

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