Microsoft is at it again, releasing the next in its line of increasingly indistinguishable Lumia phones.
This time it's the Lumia 540 Dual SIM, for which the biggest claims to fame are its large, 5-inch screen, its double-barrel SIM slots and its low price: $150, or, converted, about £100 and AU$200.
Digging into the specs, we get a 1,280x720-pixel HD resolution for that 5-inch display, which is about as low as you can go on a screen of this size and still have it be readable. An 8-megapixel camera on the rear includes autofocus and an LED flash, while the 5-megapixel front-facing shooter has wide-angle selfies covered.
Inside, a 1.2 GHz quad-core Qualcomm Snapdragon 200 processor keeps the phone going, as does its removable 2,200mAh battery. You're also looking at 1GB RAM and only 8GB of internal storage, which you can supplement with up to 128GB more through a microSD card slot and 15GB in the cloud.
As far as specs go, this is a modest set that lines up with an unarguably low price. The idea here is that budget followers can still have their big-screen cake and eat it, too.
Microsoft finishes the Lumia 540 Dual SIM, which goes on sale in May in Europe, the Middle East and Asia, in the Lumia line's now signature cyan and eye-searing orange (glossy), as well as the more demure white and black (matte).