Given LG's track record of being first to market with new technologies, the EC9800 series is likely to be one of the first-shipping 4K OLEDs in the United States.
The 77EC9800 is a 77-inch OLED (Organic Light Emitting Diode) with a resolution of 3,840x2,160 pixels, which has four times as many pixels as high-definition. One of the advantages of 4K is that you can sit closer than you can at a 1080p and not see pixel structure -- making this similar to the effect given by an Apple Retina Display, and particularly handy for larger screen sizes.
The EC9800 joins the smaller 55-inch 55EC9700 and the 65-inch 65EC9700 as part of three OLEDs in LG's 12-model-strong 4K lineup for CES.
The company exhibited a prototype of this television at the CES Ultra HD Conference, and while it was impressive, there were some unexplained problems with image quality, but we'd expect this would be rectified for the final model. The LG features a curved screen, which is quite glossy and based on our hands-on time with the prototype it was only moderately successful at reducing reflections.
LG's new high-end TVs, including the EC9800, also feature an upgraded Motion Remote. Though most specifications are still undisclosed, the company has confirmed that the EC9800 will include HDMI 2.0 and HEVC decoding.
The television will be available in June 2014, but pricing is yet to be announced.