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Macs and PCs found shacking up

A new study finds that the vast majority of those with an Apple computer also own at least one Windows-based PC.

Ina Fried Former Staff writer, CNET News
During her years at CNET News, Ina Fried changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley.
Ina Fried
2 min read
Apple
Originally published by Ina Fried at Beyond Binary

While the number of Apple-owning households continues to grow, the vast majority of those Macs are sharing space with at least one Windows-based PC, according to a new study.

The NPD Group said Monday that its online survey found that 12 percent of households with a computer have at least one Mac, up from 9 percent a year ago. Nearly 85 percent of those with a Mac, though, also have at least one Windows-based PC.

Overall, Mac owners tend to have more computers and more electronic devices than non-Mac owners. Two-thirds of those with an Apple machine have three or more computers, compared with 29 percent of Windows-only houses.

Houses with Macs also tend to be home to twice as many gadgets, including more iPods and GPS systems than are present in non-Mac abodes.

That makes me feel a bit better about my own domicile, which is home to several Macs and PCs, not to mention more gadgets than I care to admit. There's another reason, though, why Apple owners tend to have more digital gear than their non-Mac-possessing counterparts.

"While Apple owners tend to own more computers and more electronics devices, there is also a high correlation among Apple owners and more affluent consumer households," NPD analyst Stephen Baker said in a statement. "Thirty-six percent of Apple computer owners reported household incomes greater than $100,000, compared to 21 percent of all consumers. With a higher household income, though, it's not a surprise that those consumers are making more electronics purchases."

NPD compiled its results from 2,300 responses to its online survey.