Camera makers typically focus on helping you capture the best video or photos possible and then leave the rest -- gathering up your clips, editing, storing and sharing -- up to you. Graava, on the other hand, will try to deliver a shoot-to-share experience that requires as little effort from you as possible.
Following a hit-and-run bicycling accident, Graava CEO and co-founder Bruno Gregory began questioning the use of action cams such as GoPros and why, despite high sales, people didn't seem to use them regularly. His conclusion was that they just didn't know what to do with all the video they were capturing because editing was just to difficult and time-consuming.
To help solve this, the Graava camera uses its image sensor, microphone, accelerometer and GPS to determine the moments in your videos that are worth clipping out. It can also be paired with third-party heart-rate monitors to use that information as well.
You can then use the Graava mobile app to trim your clips and assemble them into a movie. All you do is select the length you want the final cut to be and it does the rest. Want a clip tailor-made for Instagram or Vine? It has presets for those, too. And, if for some reason it skips something you want in your movie, you can manually add it yourself using a simple timeline editor.
The camera can record full-HD video at 30 frames per second, shoot 8-megapixel stills and capture time-lapse sequences. You'll also be able to use the camera as a baby monitor or security camera and a wireless charger will be available to help keep it powered up while you do it. The built-in battery is expected to last for up to 3 hours of continuous recording on its own.
That wireless charger also gives you someplace to put the camera while it uploads your videos to Graava's planned cloud service. Along with storage, this service can be used to automatically compare GPS data from multiple cameras for editing their separate recordings into one video.
For example, let's say you and a friend each have a Graava camera recording your bike ride. When you and your friend upload your video from the ride, the service will compare the GPS data between the files, matching them and giving you the option to incorporate the two perspectives into a final movie.
All of this sounds pretty great. Unfortunately, outside of the video below, I haven't seen any of this in action.
Graava is expected to start shipping its camera in February 2016 and it will sell for $400. However, if you're willing to lay down some cash now and roll the dice on this start-up, you can preorder one for $250.