Amazon invites celebrities into its kitchen

Retail site launches celebrity chef blog that offers tips, recipes, personal stories, and gift ideas.

Amazon.com announced on Monday a new celebrity chef section of its Web site. The Celebrity Chef Blog will feature recipes and tips from celebrities including Dinner Impossible's Robert Irvine, Helen Chen, and Mollie Katzen, as well as gift suggestions from a handful of Amazon's section editors.

The blogs will have places for reader comments, too, so if Irvine's recipe for oyster stuffing isn't all he said it would be, you can let him know about it.

It's not the first time Amazon has used original content to spice up its product offerings. It launched blogs written by authors of some of the books it sells in 2005.

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