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Prime Day prices now: Fitbit Sense drops to all-time-low $240 (Update: Expired)

This ambitious smartwatch packs a wealth of health features, plus GPS and your choice of Alexa or Google Assistant.

Rick Broida Senior Editor
Rick Broida is the author of numerous books and thousands of reviews, features and blog posts. He writes CNET's popular Cheapskate blog and co-hosts Protocol 1: A Travelers Podcast (about the TV show Travelers). He lives in Michigan, where he previously owned two escape rooms (chronicled in the ebook "I Was a Middle-Aged Zombie").
Rick Broida
2 min read

It's not Prime Day yet, but Amazon just slashed the Fitbit Sense to the lowest price on record.

Lexy Savvides/CNET

Yesterday it was the Roku Ultra, which hit an unexpectedly low, Black Friday-matching price a good month or so before Amazon Prime Day. Today, the Fitbit Sense is available for the lowest price on record: $240 for the white and gold version. (The carbon and graphite model remains at $300, at least for now.) It originally sold for $329. As always, this deal is available for a limited time and while supplies last.

This is somewhat surprising, because Prime Day often brings some of the best Fitbit deals of the year. So is there a chance the Sense will see an even lower price next month? I wouldn't rule it out, but there's another consideration: Popular products often sell out quickly. As with yesterday's Roku deal, a bird in the hand...

The Sense is Fitbit's flagship model, a full-on smartwatch packed with sensors designed to track all the things: steps, stress, sleep, heart rate and blood oxygen levels. It even has an FDA-approved electrocardiogram (ECG or EKG) feature.

I haven't used one myself, so I'll turn you over to CNET's Fitbit Sense review. Verdict: Great wearable, but the sheer scope of data it provides can be intimidating (and perplexing).

That review was based on the $329 price tag, which called into question whether the Sense was a better option than the Fitbit Versa 3. But the latter sells for $230, just $10 less than the Sense right now.

To my thinking, there's no question which model makes the most... sense. (Oh, come on, you knew that was coming.)

Watch this: Fitbit Sense: A puzzle of data from your wrist

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