Save on Streaming Android 13 Best iPad Best Samsung Phone Best Password Manager Sony Headphones Deal Gym Membership Savings MLB 2022
Want CNET to notify you of price drops and the latest stories?
No, thank you
Why You Can Trust CNET
We handpick the products and services we write about. If you buy through our links, we may get a commission. Reviews ethics statement

Prime Day prices now: Fitbit Sense drops to all-time-low $240 (Update: Expired)

This ambitious smartwatch packs a wealth of health features, plus GPS and your choice of Alexa or Google Assistant.

It's not Prime Day yet, but Amazon just slashed the Fitbit Sense to the lowest price on record.
Lexy Savvides/CNET

Yesterday it was the Roku Ultra, which hit an unexpectedly low, Black Friday-matching price a good month or so before Amazon Prime Day. Today, the Fitbit Sense is available for the lowest price on record: $240 for the white and gold version. (The carbon and graphite model remains at $300, at least for now.) It originally sold for $329. As always, this deal is available for a limited time and while supplies last.

This is somewhat surprising, because Prime Day often brings some of the best Fitbit deals of the year. So is there a chance the Sense will see an even lower price next month? I wouldn't rule it out, but there's another consideration: Popular products often sell out quickly. As with yesterday's Roku deal, a bird in the hand...

The Sense is Fitbit's flagship model, a full-on smartwatch packed with sensors designed to track all the things: steps, stress, sleep, heart rate and blood oxygen levels. It even has an FDA-approved electrocardiogram (ECG or EKG) feature.

I haven't used one myself, so I'll turn you over to CNET's Fitbit Sense review. Verdict: Great wearable, but the sheer scope of data it provides can be intimidating (and perplexing).

That review was based on the $329 price tag, which called into question whether the Sense was a better option than the Fitbit Versa 3. But the latter sells for $230, just $10 less than the Sense right now.

To my thinking, there's no question which model makes the most... sense. (Oh, come on, you knew that was coming.)

Now playing: Watch this: Fitbit Sense: A puzzle of data from your wrist

CNET's Cheapskate scours the web for great deals on tech products and much more. For the latest deals and updates, follow him on Facebook and Twitter. You can also sign up for deal texts delivered right to your phone. Find more great buys on the CNET Deals page and check out our CNET Coupons page for the latest Walmart discount codeseBay couponsSamsung promo codes and even more from hundreds of other online stores. Questions about the Cheapskate blog? Answers live on our FAQ page.

Monitor fitness goals without breaking the bank.

We’ll help you find the best deal on your next smartwatch or fitness tracker.