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Prime Day prices now: Roku Ultra streamer drops to $69 (save $30)

That's the lowest price of 2021 for Roku's premium model, which offers 4K UHD and more.

Rick Broida Senior Editor
Rick Broida is the author of numerous books and thousands of reviews, features and blog posts. He writes CNET's popular Cheapskate blog and co-hosts Protocol 1: A Travelers Podcast (about the TV show Travelers). He lives in Michigan, where he previously owned two escape rooms (chronicled in the ebook "I Was a Middle-Aged Zombie").
Rick Broida
2 min read

The Roku Ultra 2020 is a deluxe 4K UHD streamer with a fancy remote to match.

Sarah Tew/CNET

We've already pinned down some of the Amazon device deals we're expecting during this year's Prime Day, which is coming in June. But what about non-Amazon products? What other deals are likely to roll out during the big event?

This one, for starters: For a limited time, and while supplies last, the Roku Ultra 2020 4K UHD streamer is on sale for $69. That's $30 off the regular price and a tie for the all-time low; the only other time it hit this price was during Black Friday last year. That's why I consider this an "early Prime Day deal."

Roku's flagship streaming box offers all the bells and whistles, including a remote finder, an Ethernet port and support for Dolby Vision 4K HDR. I remain a big fan of the remote's wired headphone jack, which is just less of a hassle than wireless audio via the Roku app (which doesn't always work well, in my experience). It has two programmable shortcut buttons, too.

Those are among the reasons to choose the Ultra over the Streaming Stick Plus, a CNET favorite. The latter normally sells for $49; it's currently on sale for $39, though I fully expect to see it tie the Black Friday price of $29 -- either during Prime Day or before, as we're seeing now with the Ultra.

Read CNET's Roku Ultra 2020 review to learn more. And let me know what you think: Should you wait and see if Prime Day brings an even lower price, or is this a bird-in-the-hand kind of thing?

Read more: Amazon Prime Day 2021: The biggest deals we expect to see this year

Watch this: Which Roku Is the Go-To? We Break It Down

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