This story is part of, CNET's guide to everything you need to know and how to find the best deals.
means some excellent camera and accessory deals if you're a photography enthusiast or aspire to become one. Even in 2021, there are plenty of times it's worth trying something besides your smartphone for capturing memories and getting creative.
There are a lot of discounts in the photography section for Prime Day, but we've pored over the options for the best deals and gear.
When you spot an action camera attached to a surfboard, ski helmet or mountain bike handlebars, chances are it's made by GoPro, the company that pioneered the market for these small, rugged video cameras. The GoPro Hero 8 Black 4K camera arrived in 2019 and won a CNET Editors' Choice for its value and all-important image stabilization. This GoPro bundle is 26% off and its accessories -- a tripod, head strap, extra battery and a 32GB memory card -- are useful. The batteries are from GoPro, not a third-party manufacturer. The newer top-end GoPro Hero 9 adds some improvements, but the Hero 8 remains a solid, more affordable choice.
It's hard to believe the Sony Alpha 6000 (ILCE-6000), a 24-megapixel camera introduced in 2014, is still for sale, but CNET gave it an Editors' Choice award, and it's a reasonable way to venture into the world of interchangeable lens photography. It's 31% off, but you'll need to buy an E mount lens, too.
Gimbal mounts use pivots to keep cameras steady -- or in the case of the DJI OM 4, your smartphone. It's 20% off for Prime Day. This is handy for shooting video when you're walking. This model has a built-in battery for 15 hours of use and a magnetic mounting system that lets you easily attach and detach your phone. And motorized Dynamic Zoom and Spin Shot add little cinematographic effects to your video.
Rokinon lenses aren't generally as good as higher-end models from better known Japanese camera companies, but they're a lot cheaper. At 48% off, this 14mm Rokinon ultrawide lens for Canon EF and EF-S mount cameras (those full-frame and smaller APS-C sensors, respectively) is an affordable way to try out a new perspective on your photography. It has a 115.7-degree field of view on full-frame cameras and 89.9 degrees on APS-C, and some weather sealing to handle rougher conditions.
Lowepro has been making camera backpacks for decades. The Truckee BP 250 LX is designed for tourists, hikers, street photographers out for a day in the city, and anyone else who has to carry a modest amount of camera equipment. It'll accommodate an SLR and three midsized lenses in the bottom padded compartment, a 15-inch laptop in an inside zippered sleeve, a water bottle and tripod in side pockets, and lunch and a rain jacket in the top.