Spielberg led a number of stars who actually took to the stage at the launch of the new streaming platform, officially announcing his fantasy anthology series Amazing Stories.
Witherspoon and Jennifer Aniston stepped up to intro their series, , joined by co-star Steve Carell. Jason Momoa exploded on stage to talk about his project , in which the human race collectively loses its sight, while Kumail Nanjiani outlined his anthology series .
The parade of luminaries was rounded out by Big Bird, announcing, followed by Sara Bareilles singing the theme song for her show Little Voice.
Apple CEO Tim Cook then returned to the stage to emotionally introduce one more voice:for the streaming service.
Apple is reported to be betting $1 billion on the streaming service in a challenge to rivals Netflix and Amazon. We'll see that money up on the screen in shows by Apple's army of big names, which also includes launch event no-shows Ron Howard, M. Night Shyamalan, Damien Chazelle and Sofia Coppola. Guess they were busy being not quite famous enough.
Be sure to check outat Monday's event.