Spielberg, Big Bird and Hollywood's top tier introduce Apple TV Plus
Turns out a billion dollars gets a few big names to show up.
Richard TrenholmFormer Movie and TV Senior Editor
Richard Trenholm was CNET's film and TV editor, covering the big screen, small screen and streaming. A member of the Film Critic's Circle, he's covered technology and culture from London's tech scene to Europe's refugee camps to the Sundance film festival.
Apple is reported to be betting $1 billion on the streaming service in a challenge to rivals Netflix and Amazon. We'll see that money up on the screen in shows by Apple's army of big names, which also includes launch event no-shows Ron Howard, M. Night Shyamalan, Damien Chazelle and Sofia Coppola. Guess they were busy being not quite famous enough.