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Jennifer Aniston, Reese Witherspoon head to Apple for The Morning Show

Steve Carell will be there too. Michael Scott on a morning show?

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Gael Cooper
CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture junkie, is co-author of "Whatever Happened to Pudding Pops? The Lost Toys, Tastes and Trends of the '70s and '80s," as well as "The Totally Sweet '90s." She's been a journalist since 1989, working at Mpls.St.Paul Magazine, Twin Cities Sidewalk, the Minneapolis Star Tribune, and NBC News Digital. She's Gen X in birthdate, word and deed. If Marathon candy bars ever come back, she'll be first in line.
Expertise Breaking news, entertainment, lifestyle, travel, food, shopping and deals, product reviews, money and finance, video games, pets, history, books, technology history, generational studies. Credentials
  • Co-author of two Gen X pop-culture encyclopedia for Penguin Books. Won "Headline Writer of the Year"​ award for 2017, 2014 and 2013 from the American Copy Editors Society. Won first place in headline writing from the 2013 Society for Features Journalism.
Gael Cooper
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Reese Witherspoon and Jennifer Aniston spoke about The Morning Show at the Apple event.

Claudia Cruz/CNET

If you're curious about life behind the scenes of a national morning TV show, Apple's new Apple TV Plus streaming service has the show for you. 

Steve Carell, Jennifer Aniston and Reese Witherspoon spoke about The Morning Show, their upcoming new drama, at Apple's live event on Monday.

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Watch this: Steve Carell, Reese Witherspoon and Jennifer Aniston preview The Morning Show

We've known for a while about Apple's $1 billion worth of home-grown shows that are expected to debut on the new streaming video service, and The Morning Show is one of the biggies. 

Carrell, last seen on TV playing doofus boss Michael Scott in The Office, will play Mitch Kessler, "a morning show anchor who is struggling to maintain relevance in a changing media landscape," according to Variety.

"He's bold and dynamic," Carell said of his character, boasting in a very Michael Scott way. "He has a lot of gravitas, he's a great listener, he's also relatable and extremely handsome." 

Aniston described the characters as "those under-slept, over-adrenalized people behind and in front of the camera," and said the show will pull back the curtain on "the power dynamics between men and women" in the workplace.

The show will take information from Brian Stelter's 2013 book Top of the Morning, which focused on the rivalry between two morning powerhouses: NBC's Today and ABC's Good Morning America. Stelter himself tweeted about the show.

No premiere date was announced.

It's showtime for Apple's streaming service

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