Control how drunk the band is in awesome music vid

London's Moones made creative use of YouTube annotations -- and 80 beers -- to create a music video that is at once brilliant, hilarious, and at times, painful.

Eric Mack Contributing Editor
Eric Mack has been a CNET contributor since 2011. Eric and his family live 100% energy and water independent on his off-grid compound in the New Mexico desert. Eric uses his passion for writing about energy, renewables, science and climate to bring educational content to life on topics around the solar panel and deregulated energy industries. Eric helps consumers by demystifying solar, battery, renewable energy, energy choice concepts, and also reviews solar installers. Previously, Eric covered space, science, climate change and all things futuristic. His encrypted email for tips is ericcmack@protonmail.com.
Expertise Solar, solar storage, space, science, climate change, deregulated energy, DIY solar panels, DIY off-grid life projects, and CNET's "Living off the Grid" series Credentials
  • Finalist for the Nesta Tipping Point prize and a degree in broadcast journalism from the University of Missouri-Columbia.
Eric Mack
2 min read
Moones performs after five takes... and 80 beers. Screenshot by Eric Mack/CNET

Member of the London band Moones embrace a rock 'n' roll lifestyle. And they don't just let fans share in it, they want them to be able to control just how rock 'n' roll they get in their latest music video.

The YouTube video for the band's song "Better Energy" takes advantage of YouTube annotations to allow viewers to determine how drunk the band is at any point in the performance.

To accomplish this remarkable feat, the band filmed five successive takes of the performance, swilling down four beers apiece between each take. The whole debaucherous endeavor, dubbed "Drunk in Session," is captured on the YouTube video from multiple angles. Embedded links along the edges of the video allow viewers to navigate between the various stages of drunkenness while staying at the same point in the song. Thanks to the use of thousands of annotations, the experience of switching between takes is remarkably seamless and totally hilarious.

Watch the making-of video here and try out the final product below. Take note of the literal game of "99 bottles of beer on the wall" taking place in reverse in the background during the session and join me in taking my hat off to these blokes for being able to even stand, let alone sing, after 16 beers.

Oh, and definitely don't try this at home. These guys are trained rock stars, after all.

(Via The Daily Dot)