X

Arby's is making vegetables out of meat

The fast-food restaurant chain isn't lying when it says "we have the meats."

Corinne Reichert Senior Editor
Corinne Reichert (she/her) grew up in Sydney, Australia and moved to California in 2019. She holds degrees in law and communications, and currently writes news, analysis and features for CNET across the topics of electric vehicles, broadband networks, mobile devices, big tech, artificial intelligence, home technology and entertainment. In her spare time, she watches soccer games and F1 races, and goes to Disneyland as often as possible.
Expertise News | Mobile | Broadband | 5G | Home tech | Streaming services | Entertainment | AI | Policy | Business | Politics Credentials
  • I've been covering technology and mobile for 12 years, first as a telecommunications reporter and assistant editor at ZDNet in Australia, then as CNET's West Coast head of breaking news, and now in the Thought Leadership team.
Corinne Reichert
arbys marrot

Arby's carrot-less marrot.

Inspire Stories/Arby's

In a time full of vegan meat like the Impossible Burger, Arby's is taking a different, more unsettling route. The American fast-food giant has unveiled the "marrot," a carrot made of meat.

According to Arby's, the marrot, which won't be available to customers just yet, provides 70% of the recommended daily intake of Vitamin A.

"Plant-based meats are the latest incarnation of making vegetables look like what Americans really want -- which is great, tasty meat," said Jim Taylor, head of marketing at Arby's.

Watch this: Burger King's Impossible Whopper: see the technology that is making the impossible, possible

"Universally, people know we're supposed to eat vegetables every day. But 90 percent of Americans don't eat the recommended amount. So we said if others can make meat out of vegetables, why can't we make vegetables out of meat?"

Arby's megetables are made mostly of meat -- the marrot is turkey breast cut into the shape of a carrot, cooked sous vide for an hour, rolled in "carrot marinade" and maple syrup powder and then oven roasted for another hour. The green part on top is the only "green" part of this vegetable, which is a parsley garnish.

Qoobo is a cat pillow without a head, or something

See all photos