The fast-food restaurant chain isn't lying when it says "we have the meats."
Corinne ReichertSenior Writer
Corinne Reichert (she/her) grew up in Sydney, Australia and moved to California in 2019. She holds degrees in law and communications, and currently writes news, analysis and features for CNET across the topics of electric vehicles, broadband networks, mobile devices, big tech, artificial intelligence, home technology and entertainment. In her spare time, she watches soccer games and F1 races, and goes to Disneyland as often as possible.
I've been covering technology and mobile for 12 years, first as a telecommunications reporter and assistant editor at ZDNet in Australia, then as CNET's West Coast head of breaking news, and now in the Thought Leadership team.
According to Arby's, the marrot, which won't be available to customers just yet, provides 70% of the recommended daily intake of Vitamin A.
"Plant-based meats are the latest incarnation of making vegetables look like what Americans really want -- which is great, tasty meat," said Jim Taylor, head of marketing at Arby's.
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"Universally, people know we're supposed to eat vegetables every day. But 90 percent of Americans don't eat the recommended amount. So we said if others can make meat out of vegetables, why can't we make vegetables out of meat?"
Arby's megetables are made mostly of meat -- the marrot is turkey breast cut into the shape of a carrot, cooked sous vide for an hour, rolled in "carrot marinade" and maple syrup powder and then oven roasted for another hour. The green part on top is the only "green" part of this vegetable, which is a parsley garnish.