Apple turned its livestream on early and things got super weird

Think '80s horror movie interspersed with bizarre performance-art stunts. What does it all mean?

Mark Serrels Editorial Director
Mark Serrels is an award-winning Senior Editorial Director focused on all things culture. He covers TV, movies, anime, video games and whatever weird things are happening on the internet. He especially likes to write about the hardships of being a parent in the age of memes, Minecraft and Fortnite. Definitely don't follow him on Twitter.
Sean Keane Former Senior Writer
Sean knows far too much about Marvel, DC and Star Wars, and poured this knowledge into recaps and explainers on CNET. He also worked on breaking news, with a passion for tech, video game and culture.
Expertise Culture | Video Games | Breaking News
Mark Serrels
Sean Keane
2 min read

Look, Apple could have done what it normally does: Turn on its livestream in time for its event at 10 a.m. PT Monday when the event actually starts.

But nah. Why not mess with everyone, set it live hours early and make it look like a 1980s horror movie on VCR. 

The livestream is for Apple's upcoming product event -- an event we expect will cast light on Apple's new video streaming service, news/magazine subscription service and rumored credit card. 

But right now, weirdness is occurring. Deliberate weirdness. Weirdness of the potentially viral kind. 

If you click through to Apple's official livestream site, you'll find that it already went live and was streaming an empty theater, occasionally shifting camera angles. 

It's bizarre.

But that's just the beginning of the strangeness. Might mess around and get Chris Evans, of Captain America fame, to call in during the livestream. Cool cool cool. No doubt.

So basically it seems like Apple is creating a bizarre performance-art stunt. Here's possibly the best part so far: a dude wandering up to the stage, doing a quick sound check, then reciting Emily Dickinson poetry. As you do.

Also, this happened. Yep, that's the singer/actress Sara Bareilles singing Exposé's "I'll Never Get Over You Getting Over Me."

Things settled a bit when Apple put the interface for its CarPlay navigation on the screen. It showed the long journey on Interstate 5 North, from Los Angeles to the Steve Jobs Theater in the Apple Park campus in Cupertino -- Hollywood coming to Apple HQ -- before cutting to the company's logo.


The near-silence of this apparent car journey was calming.

Apple/Screenshot by CNET

What does it all mean? Your guess is as good as ours. Does it contain hints for what's to come at the Apple event? Most likely. There's been audio footage from Ron Howard, M. Night Shyamalan and others. Almost certainly this will tie into the entertainment portion of the event.

The event kicks off 10 a.m. PT Monday. You can find everything you need to know about it here.

Originally published March 24.
Update, March 25: Adds the cut to the Apple logo.