Big overhaul for iTunes features big icons and album art. It's almost like a media-browsing interface.
Apple has reworked iTunes to feature a simplified user interface, iCloud integration, and a new mini player.
Company executives said the design overhaul would make iTunes easier to navigate, and improve performance.
"Music is deeply embedded into our DNA," Apple CEO Tim Cook said as Apple made the announcement in conjunction with the debut of the iPhone 5 today. "This is the reason we created iPod and iTunes, and these products have gone on to revolutionize the music industry."
The new iTunes store design on the iPad emphasizes big icons and album/poster art -- almost like a media-browsing interface. Just like on iOS, you can also hear a preview when you're browsing other parts of the store. A new mini player will let users move the app out of their face but still have it floating on a part of their desktop screen.
The changes will get rolled out to iTunes on iOS devices as well as to iTunes for OS X and Windows. Apple said the changes will start to appear initially with iOS 6 on September 19.
More on iTunes revamp from CNET Reviews
The news of an iTunes update slipped out earlier today when Apple scooped itself by accidentally including a reference in its Web site's search engine to a press release with the title "Apple unveils new iTunes."