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Prime Day prices now: Fitbit Sense drops to all-time-low $240 (Update: Expired)

This ambitious smartwatch packs a wealth of health features, plus GPS and your choice of Alexa or Google Assistant.

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It's not Prime Day yet, but Amazon just slashed the Fitbit Sense to the lowest price on record.

Lexy Savvides/CNET

Yesterday it was the Roku Ultra, which hit an unexpectedly low, Black Friday-matching price a good month or so before Amazon Prime Day. Today, the Fitbit Sense is available for the lowest price on record: $240 for the white and gold version. (The carbon and graphite model remains at $300, at least for now.) It originally sold for $329. As always, this deal is available for a limited time and while supplies last.

This is somewhat surprising, because Prime Day often brings some of the best Fitbit deals of the year. So is there a chance the Sense will see an even lower price next month? I wouldn't rule it out, but there's another consideration: Popular products often sell out quickly. As with yesterday's Roku deal, a bird in the hand...

The Sense is Fitbit's flagship model, a full-on smartwatch packed with sensors designed to track all the things: steps, stress, sleep, heart rate and blood oxygen levels. It even has an FDA-approved electrocardiogram (ECG or EKG) feature.

I haven't used one myself, so I'll turn you over to CNET's Fitbit Sense review. Verdict: Great wearable, but the sheer scope of data it provides can be intimidating (and perplexing).

That review was based on the $329 price tag, which called into question whether the Sense was a better option than the Fitbit Versa 3. But the latter sells for $230, just $10 less than the Sense right now.

To my thinking, there's no question which model makes the most... sense. (Oh, come on, you knew that was coming.)

Now playing: Watch this: Fitbit Sense: A puzzle of data from your wrist
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