is still rolling on, but it comes to an end tonight. So if you're on the hunt for an e-reader, today is a good day to jump in. Amazon still has amazing prices on many of its own devices, and its Kindle e-readers are no exception. Prices for most of the Kindle line are currently at or below previous all-time lows.
The baseline Kindle ($55, down from a retail price of $90) and the Paperwhite ($80, down from $130) represent the best overall deals. You can also snag a Kids Kindle, which includes a case along with one year of Amazon Kids Plus, for $65 (down from $110). The high-end Kindle Oasis is also on sale for $185 (a $65 savings), within $10 of its all-time low. Note that you'll need to be a Prime member to take advantage of these deals.
Prime Day Kindle deals available now
This is the Goldilocks in Amazon's line and our current CNET Editors' Choice in the category. Here are some things we love about the Kindle Paperwhite:
- It's 10% thinner and lighter than the previous version.
- It has a "flush-front" design with a back made of a softer, grippy material instead of hard plastic.
- It's a fully waterproof Kindle, like the high-end Kindle Oasis, and has a plastic screen that Amazon says is shatter- and scratch-resistant.
- It has built-in Bluetooth, so you can download Amazon Audible audiobooks and listen to them with wireless headphones.
The Paperwhite was last updated in November 2018. Aside from USB-C charging and maybe an updated screen, it's unclear what more Amazon could add to the Paperwhite in 2021, so this is a pretty future-proofed gift for avid readers.
The latest iteration of Amazon's entry-level ebook reader, which Amazon simply calls the Kindle, now has a self-illuminated screen and an upgraded design. We prefer the Amazon Kindle Paperwhite, which has a higher-resolution display (text and images appear a bit sharper), is waterproof and has a slightly better lighting scheme. But if you don't want to spend much for an e-reader, the standard Kindle is a good option, especially at the sale price of $55, which dips lower than last year's $60 holiday deal.
The Kids Edition on sale here includes the entry-level Kindle with a case -- there are four case options to choose from -- along with a year of Amazon Kids Plus (FreeTime Unlimited), which normally costs $3 a month and gives you access to hundreds of kids' books. Amazon Kids Plus includes the complete Harry Potter series and the first book from other popular series such as Artemis Fowl.
Most people will be happy with the more affordable Paperwhite for their Kindle ebook reading and basic Kindle needs, but if you want the best of the best with an antiglare screen -- and don't mind paying a premium for it -- the Oasis is arguably the ultimate when it comes to a premium ebook device. Last year, this reader dipped to as low as $175 during the holidays.
The model now on sale was updated in 2019. This Kindle e-reader device is basically identical to the previous Kindle Oasis except for one key difference: It has a new color-adjustable integrated light that allows you to customize the color tone from cool to warm, depending on whether you're reading during the day or at night. You can also schedule the screen warmth to update automatically with sunrise and sunset -- not unlike Night Shift mode on Apple devices.