The Xbox One is set to debut in China this September after the country's decision to remove a 13 year ban on gaming consoles.
Lance WhitneyContributing Writer
Lance Whitney is a freelance technology writer and trainer and a former IT professional. He's written for Time, CNET, PCMag, and several other publications. He's the author of two tech books--one on Windows and another on LinkedIn.
Chinese consumers can now preorder Microsoft's Xbox One.
Sold through mobile carrier China Telecom, the units are available for preorder starting July 28 through JD.com, China's second-largest e-commerce company based on market share, according to Reuters. The preorders will run to July 30 and will also be taken through the mobile social networks Mobile QQ and WeChat. Both of those networks are owned by Tencent Holdings, which has a 17.6 percent stake in JD.com.
The Xbox One itself is scheduled to land in China in September, a deal that opens the door to millions of potential new customers for Microsoft. China had previously banned sales of foreign-made game consoles, claiming that the devices caused mental harm to children. With the ban officially lifted in January, Microsoft and other manufacturers can now tap into a country where some of their products instead have a nasty habit of reaching customers via the black market. The deal with China Telecom gives Microsoft access to 104 million broadband subscribers.