The Division ad skewers Destiny, but there is a problem, report says

A recent ad that claimed The Division "blows Destiny out of the water" might not tell the whole story.

GameSpot Staff
GameSpot Staff
CNET's sister site GameSpot is the world's leading site for video game news, reviews, features, and more. Visit us at www.gamespot.com.
2 min read

Ubisoft has pushed out a new advertisement for The Division with a press quote that claims Ubisoft's third-person shooter is better than Bungie's Destiny, a game it is often compared to. The ad, reportedly being sent by email, quotes games site GameZone as saying The Division "blows Destiny out of the water."

It is a bold claim, but it appears to be taken out of context. The actual quote comes from this GameZone news story that references The Division's beta outperforming Destiny's. As Ubisoft said last month, more than 6.4 million people played The Division's beta, compared to 4.6 million people for Destiny's.

The writer of the story, Tatiana Morris, told Kotaku that Ubisoft asked for permission to use the quote, but never told her "in what way or form" it would be used.


"I think in the future, in an effort to be more transparent with gamers and our audience, I will ask how the quote will be used and where it will be placed."

The other quote featured in The Division's ad, from IGN, refers to The Division as "best new franchise." As Kotaku points out, IGN said this at E3 2013 referring to new franchises that were announced at that year's show.

GameSpot has contacted Ubisoft in an attempt to get more details. We will update this post with anything we hear back.

The Division launches on March 8 for Xbox One, PlayStation 4, and PC. It arrives with major expectations, as Ubisoft recently said it could join Destiny, Watch Dogs, and Assassin's Creed to become of the biggest new IP launches ever. You can watch the game's launch trailer here.

In other news about The Division, Ubisoft has outlined the game's free and paid DLC, while the company has also confirmed exactly when The Division's servers will be switched on.