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Reggie Fils-Aime launches Twitter account on his last day at Nintendo

The outgoing executive's account garners more than 300,000 followers in its first day.

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Abrar Al-Heeti Video producer / CNET
Abrar Al-Heeti is a video host and producer for CNET, with an interest in internet trends, entertainment, pop culture and digital accessibility. Before joining the video team, she was a writer for CNET's culture team. She graduated with bachelor's and master's degrees in journalism from the University of Illinois at Urbana-Champaign. Though Illinois is home, she now loves San Francisco -- steep inclines and all.
Expertise Abrar has spent her career at CNET breaking down the latest trends on TikTok, Twitter and Instagram, while also reporting on diversity and inclusion initiatives in Hollywood and Silicon Valley. Credentials
  • Named a Tech Media Trailblazer by the Consumer Technology Association in 2019, a winner of SPJ NorCal's Excellence in Journalism Awards in 2022 and has twice been a finalist in the LA Press Club's National Arts & Entertainment Journalism Awards.
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Reggie Fils-Aime

Outgoing Nintendo of America executive Reggie Fils-Aime now has a personal Twitter account.

 Allen Berezovsky / Getty Images

As Reggie Fils-Aime said goodbye to Nintendo of America on Monday, he offered up a new way for fans to keep in touch: via his new personal Twitter account.

The first tweet from the retiring president and chief operating officer featured a likeness of Fils-Aime -- a picture of the Reggie doll from Nintendo's E3 2014 presentation, according to GameSpot. The doll is holding a sign with Fils-Aime's  Twitter handle on it. (Editors' note: CNET and GameSpot are both owned by CBS.)

"Hi Twitter community," reads the tweet, which had nearly 100,000 likes in the first five hours. By roughly 24 hours after its launch, Fils-Aime's account had more than 300,000 followers.

Fils-Aime also shared an image of him sitting at a table, which reads: "Thank you all for the warm welcome to Twitter. I am packing up my office ... lots of memories here."

His third tweet features an image of his badge from 2004's E3, with text reading: "The legend started here." 

Fils-Aime began working at Nintendo of America in 2003 as executive vice president of sales and marketing, before becoming president and COO in 2006. The company announced his retirement in February.

Doug Bowser, formerly Nintendo of America's senior vice president of sales and marketing, will become the company's new president.

Bowser also took to Twitter to thank Fils-Aime. "Thank you for everything @Reggie, but most of all thanks for the smiles!" he tweeted Monday.

As of Tuesday morning, Bowser's profile on Twitter now reads "President at Nintendo of America."

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Originally published April 15, 2:04 p.m. PT.
Update, April 16: Adds tweet from new Nintendo of America President Doug Bowser.