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Games Wizards sold to UK company

UK games retailer GAME purchases Australia's Games Wizards; no details available yet on future branding.

UK retailer The Game Group has purchased Australia's Games Wizards chain for AU$3.8 million.

Games Wizards has 14 company-owned stores and eight franchise stores throughout Sydney, Canberra, Newcastle, the NSW Central Coast and country Victoria. The company was first established in 1990. The Game Group, which runs stores under the GAME brand, is one of Europe's biggest videogame retailers, with more than 700 stores and franchises in the UK, France, Spain, Sweden and Denmark.

Games Wizards CEO Robert Lukic told GameSpot AU that he was enthusiastic about the sale. "We're excited about having GAME on board and look forward to having an aggressive roll-out of stores in the future," he said.

Lukic said there was no information yet on whether Games Wizard would adopt the GAME brand in Australia, or when and where new store openings were being planned.

"Details are still to be worked out on those issues. I would expect in the next month that the strategic direction of the company will be formalised," Lukic said.